Robert Mazur: The Perfect Opener

Have you ever been in the kitchen or watching an infomercial and came up with a brilliant idea for a new invention? Robert Major had this same epiphany while talking to his grandmother, who was suffering from arthritis, and had trouble opening her pill bottles.

The Perfect Opener is the first invention that Robert came up with to solve the problem that some senior citizens have with opening pill bottles. This product has many features; from opening tops, to pulling out the cotton, to pushing pills through the aluminum foil. He tested his product at local fairs and found that there was a need for his product. He now has his product in Meijers across the country and has appeared on QVC.

During Mr. Major’s presentation,  he spoke about some ideas that would help most small businesses improve their own business. He spoke of the Blue Ocean Marketing technique, which allows business owners the opportunity to explore their market and find an untapped area and arrack that area. He referenced the technique that Yellow Tail Wine used to promote their inexpensive wine. Yellow Tail found a void in the market, for easy to purchase wine by using color coding. They have found huge success by attacking this area that know else in the market has explored.

Furthermore, Robert also talked about his struggles with trying to find his niche in the marketing. He originally found that his product had a broader range than it was intended and tried to market it to all of those markets. There is a book called “From Good to Great” which talks about the “Hedge Hog” concept which describes how a business can be more successful if it simplifies its market.

So the next time you have an idea about a great new product, think of Robert Mazur, who took an idea, and is on his way to creating an extensive line of products to help senior citizens live an independent life.